I was comissioned to create brand editorial strategy, write and consult on copy + digital narritive for CAT footwear’s first foray into the metaverse via a cross-platform, interactive web3 experience.
For this project The Fabricant's 3D and VFX teams created metaverse-inspired sneakers to add a new visual dimension to CAT's campaign for a limited edition release of one of their classic pieces, opening up a new audience to a brand with a rich technological heritage.
My copy was adapted to tell this story, and involved a devising the right editorial tone for a groundbreaking brand campaign, exploring a new digital narrative around launching a new shoe: the Intruder
XL.
Client: CAT
Partner: The Fabricant
Creative Direction: Christie Morgan Editorial Strategy & Copywriting:
Conor McTernan
For this project The Fabricant's 3D and VFX teams created metaverse-inspired sneakers to add a new visual dimension to CAT's campaign for a limited edition release of one of their classic pieces, opening up a new audience to a brand with a rich technological heritage.
My copy was adapted to tell this story, and involved a devising the right editorial tone for a groundbreaking brand campaign, exploring a new digital narrative around launching a new shoe: the Intruder
XL.
Client: CAT
Partner: The Fabricant
Creative Direction: Christie Morgan Editorial Strategy & Copywriting:
Conor McTernan
![](https://freight.cargo.site/t/original/i/894713681de578494c84bcf9f6f4170a6d285daba1a91cbae5cd1b4f8b81b227/Screenshot-2024-01-14-at-17.11.22.png)