Enter the Evolution for CAT X The Fabricant

I was comissioned to create brand editorial strategy, write and consult on copy + digital narritive for CAT footwear’s first foray into the metaverse via a cross-platform, interactive web3 experience.

For this project The Fabricant's 3D and VFX teams created metaverse-inspired sneakers to add a new visual dimension to CAT's campaign for a limited edition release of one of their classic pieces, opening up a new audience to a brand with a rich technological heritage.

My copy was adapted to tell this story, and involved a devising the right editorial tone for a groundbreaking brand campaign, exploring a new digital narrative around launching a new shoe: the Intruder

Client: CAT
Partner: The Fabricant
Creative Direction: Christie Morgan Editorial Strategy & Copywriting:
Conor McTernan