Senior creative strategist, curator, and cultural marketing lead with 10+ years’ experience at the intersection of music, media, and contemporary culture.
I lead multidisciplinary teams to shape campaigns, content, and experiences spanning brand partnerships, platform strategy, programming, and storytelling. With a background in media, publishing and events, I bring sharp editorial instincts, cultural insight, and a deep understanding of creative communities and digital behaviours.
As a project manager and producer, I’ve delivered festivals, large-scale events, curated conferences, documentaries, and fashion pop-ups – exploring where music meets art, fashion, and cultural institutions. Passionate about design, creative direction, and championing new voices, I build forward-thinking work that resonates globally.
As a writer, I have covered music, technology, travel, identity and digital folklore, contributing to a range of publications including: Resident Advisor, Dazed, Kinfolk, Kaleidoscope, Zweikommasieben, Trippin, Slam Jam, and done editorial work for labels sound as Young/XL, VML & several other independent voices.
Have appeared on radio stations including NTS Radio, Balamii, Voices Radio, BBC Ulster and regularly DJ at Brilliant Corners, The Standard and Behind This Wall.
Available to discuss opportunities + creative projects involving strategy, music & culture partnerships, content, curation, creative direction and freelance writing.
I lead multidisciplinary teams to shape campaigns, content, and experiences spanning brand partnerships, platform strategy, programming, and storytelling. With a background in media, publishing and events, I bring sharp editorial instincts, cultural insight, and a deep understanding of creative communities and digital behaviours.
As a project manager and producer, I’ve delivered festivals, large-scale events, curated conferences, documentaries, and fashion pop-ups – exploring where music meets art, fashion, and cultural institutions. Passionate about design, creative direction, and championing new voices, I build forward-thinking work that resonates globally.
As a writer, I have covered music, technology, travel, identity and digital folklore, contributing to a range of publications including: Resident Advisor, Dazed, Kinfolk, Kaleidoscope, Zweikommasieben, Trippin, Slam Jam, and done editorial work for labels sound as Young/XL, VML & several other independent voices.
Have appeared on radio stations including NTS Radio, Balamii, Voices Radio, BBC Ulster and regularly DJ at Brilliant Corners, The Standard and Behind This Wall.
Available to discuss opportunities + creative projects involving strategy, music & culture partnerships, content, curation, creative direction and freelance writing.
CURRENT
Senior Marketing, Programme & Partnerships Manager @ AVA Festival & UP Productions
PREVIOUS
Media Partnerships Manager @ Resident Advisor
(2015-2020)
Producer @ NTS Radio
Staff Writer @ Hyponik
Contributing Writer: Resident Advisor, Kaleidoscope, Kinfolk, Dazed, Zweikommasieben, Slam Jam, Trippin
PAST CLIENT / PARTNERS
Resident Advisor
Boiler Room
Nike
Prada
Hennessy
Universal Music
Warp Records
Beggars Group
XL Records
Young
Ninja Tune
fabric
Sónar Festival
Slam Jam
United Standard
LN-CC
Barbican
Field Day Festival
The Warehouse Project
AEG Live/Goldenvoice
De School Amsterdam
Sydney Opera House
Pioneer Music Japan
Roland Audio
Senior Marketing, Programme & Partnerships Manager @ AVA Festival & UP Productions
PREVIOUS
Media Partnerships Manager @ Resident Advisor
(2015-2020)
Producer @ NTS Radio
Staff Writer @ Hyponik
Contributing Writer: Resident Advisor, Kaleidoscope, Kinfolk, Dazed, Zweikommasieben, Slam Jam, Trippin
PAST CLIENT / PARTNERS
Resident Advisor
Boiler Room
Nike
Prada
Hennessy
Universal Music
Warp Records
Beggars Group
XL Records
Young
Ninja Tune
fabric
Sónar Festival
Slam Jam
United Standard
LN-CC
Barbican
Field Day Festival
The Warehouse Project
AEG Live/Goldenvoice
De School Amsterdam
Sydney Opera House
Pioneer Music Japan
Roland Audio