Senior creative strategist, curator and cultural marketing leader with over a decade of experience working in spaces where music, media and contemporary culture collide.
I lead multidisciplinary teams and shape ideas into campaigns, content and experiences—spanning brand partnerships, platform strategy, programming and storytelling. With a background in journalism, media and events, I bring sharp editorial instincts, cultural insight and a deep understanding of scenes, subcultures and evolving digital behaviours.
As a qualified project manager and experienced producer, I’ve delivered festivals, large-scale events, curated conferences, documentaries and fashion pop-ups. My work often explores where music meets art, fashion, cultural institutions and emerging creative communities.
I'm passionate about building work that’s forward-thinking, collaborative and creatively ambitious—spotlighting new voices and crafting ideas that resonate across global audiences.
As a writer I have written on music, technology, travel, identity and digital folklore, contributing to a range of publications including: Resident Advisor, Dazed, Kinfolk, Kaleidoscope, Zweikommasieben, Trippin, Slam Jam and done editorial work for labels sound as Young/XL, VML & several other independent voices.
Have appeared radio on stations including NTS Radio, Balamii, Voices Radio, BBC Ulster and regularly DJ at Brilliant Corners, The Standard and Behind This Wall.
Available to discuss writing opportunities + projects involving strategy, music & culture partnerships, content, curation and creative development.
I lead multidisciplinary teams and shape ideas into campaigns, content and experiences—spanning brand partnerships, platform strategy, programming and storytelling. With a background in journalism, media and events, I bring sharp editorial instincts, cultural insight and a deep understanding of scenes, subcultures and evolving digital behaviours.
As a qualified project manager and experienced producer, I’ve delivered festivals, large-scale events, curated conferences, documentaries and fashion pop-ups. My work often explores where music meets art, fashion, cultural institutions and emerging creative communities.
I'm passionate about building work that’s forward-thinking, collaborative and creatively ambitious—spotlighting new voices and crafting ideas that resonate across global audiences.
As a writer I have written on music, technology, travel, identity and digital folklore, contributing to a range of publications including: Resident Advisor, Dazed, Kinfolk, Kaleidoscope, Zweikommasieben, Trippin, Slam Jam and done editorial work for labels sound as Young/XL, VML & several other independent voices.
Have appeared radio on stations including NTS Radio, Balamii, Voices Radio, BBC Ulster and regularly DJ at Brilliant Corners, The Standard and Behind This Wall.
Available to discuss writing opportunities + projects involving strategy, music & culture partnerships, content, curation and creative development.
CURRENT
Senior Marketing & Programme Manager @ AVA Festival & UP Productions
PREVIOUS
Media Partnerships Manager @ Resident Advisor
(2015-2020)
Producer @ NTS Radio
Staff Writer @ Hyponik
Contributing Writer: Resident Advisor, Kaleidoscope, Kinfolk, Dazed, Zweikommasieben, Slam Jam, Trippin
CLIENT / PARTNERS
Resident Advisor
Boiler Room
Nike
Prada
Hennessy
Universal Music
Warp Records
Beggars Group
XL Records
Young
Ninja Tune
fabric
Sónar Festival
Slam Jam
United Standard
LN-CC
Barbican
Field Day Festival
The Warehouse Project
AEG Live/Goldenvoice
De School Amsterdam
Sydney Opera House
Pioneer Music Japan
Roland Audio
Senior Marketing & Programme Manager @ AVA Festival & UP Productions
PREVIOUS
Media Partnerships Manager @ Resident Advisor
(2015-2020)
Producer @ NTS Radio
Staff Writer @ Hyponik
Contributing Writer: Resident Advisor, Kaleidoscope, Kinfolk, Dazed, Zweikommasieben, Slam Jam, Trippin
CLIENT / PARTNERS
Resident Advisor
Boiler Room
Nike
Prada
Hennessy
Universal Music
Warp Records
Beggars Group
XL Records
Young
Ninja Tune
fabric
Sónar Festival
Slam Jam
United Standard
LN-CC
Barbican
Field Day Festival
The Warehouse Project
AEG Live/Goldenvoice
De School Amsterdam
Sydney Opera House
Pioneer Music Japan
Roland Audio