AVA FESTIVAL – BELFAST 2025
For AVA’s 11th edition, I led the marketing and partnerships team through our biggest festival campaign to date – delivering a bold new brand identity, new stage partnerships and the most ambitious programme of community initiatives yet.
Highlights:
- Fully selling out the festival.
- Developed a new festival identity and live visual show around the theme of “Unity” with Pitch Studios, art directing all campaign touchpoints.
- Launched The Dock – a new filmed stage partnership with Resident Advisor.
- Raised over £15k for charity through EarthPercent.
- Curated a community-focused conference atfeaturing Seannoiche, Sally C, Pellador & many more.
- Produced a bespoke fashion collaboration with Irish designer’s Pellador.
- Activated unique brand experiences across Belfast with several new local partners.