AVA FESTIVAL – BELFAST 2025
For AVA’s 11th edition, I led the marketing and partnerships team through our biggest festival campaign to date – delivering a bold new brand identity, new stage partnerships and the most ambitious programme of community initiatives yet.
Highlights:
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Festival fully sold out.
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New brand identity and live visual show themed “Unity” with Pitch Studios.
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Launched The Dock – a filmed stage partnership with Resident Advisor.
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Raised £15k+ for charity via EarthPercent.
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Curated a community-focused conference and bespoke fashion collaboration with Pellador.
- Activated standout brand experiences across Belfast with new local partner