AVA FESTIVAL – BELFAST 2024
In 2024 AVA celebrated AVA 10.
For the milestone festival edition, I led marketing & partnerships team through our biggest ever festival campaign. This included comissioning an brand identity redesign, leading the development of a new website, bringing in new media and charity partnerships alongside more community led initiatives than ever before.
Highlights ︎
︎︎︎ Exceeding our festival ticket sales targets
︎︎︎ Development of a new festival identity around the theme: “unity” with Pitch Studios
︎︎︎ Art directing all touchpoints of the #AVA10 campaign
︎︎︎ Raising over £15k in charity funds with EarthPercent
︎︎︎ Running a huge 10-year anniversary broadcast with Boiler Room
︎︎︎ Leading a six-month website dev project with Plinth Media
︎︎︎ Collaborating with Seanchoíche on a special storytelling event in Titanic Pumphouse in Belfast
︎︎︎ Curating a community conference at Titanic Museum ft: David Holmes, Special Request, Resident Advisor, BBC + DJ workshop with Bitter Babe
︎︎︎ Elevating th AVA Mix series to a monthly edition with entries from Kerri Chandler, Surusinghe, Shampain & more
︎︎︎ Collaborating with Apple Music on a new audio series
︎︎︎ Taking over Bittles Bar in Belfast with a custom display & AVA pint glasses
︎︎︎ Creating a bespoke run of limited edition t- shirts with Irish fashion designer Robyn Lynch
︎︎︎Launching AVA’s first ever AR Filter on Instagram w/ Pitch Studios
