AVA FESTIVAL – BELFAST 2023
My third orbit around the sun with AVA Festival Belfast. The biggest and most-diverse edition the festival has seen – with huge headliners: UK rapper Central Cee and Korean DJ Peggy Gou alongside legends Goldie & DJ EZ.
Devising the full festival campaign was a roller-coaster. We launched new stages, media, radio and telecoms partners - Resident Advisor, BBC, Boiler Room, EarthPercent, War Child, 02 Mobile, Spotify+ – alongside new apparel collaborations with Never Never and award winning Irish designer Robyn Lynch. We also organised a huge conference in partnership with Output Belfast.
For this campaign we put an emphasis on the experience as a whole and reaching new audiences. I led the internal marketing and design teams, all media partnerships and programming talks for the the AVA x Output conference. This involved brand idendity, launch strategy, leading on press, creator strategy and and full campaign execution. AVA 2023 was the most stunning and dynamic edition the festival has ever seen.
Devising the full festival campaign was a roller-coaster. We launched new stages, media, radio and telecoms partners - Resident Advisor, BBC, Boiler Room, EarthPercent, War Child, 02 Mobile, Spotify+ – alongside new apparel collaborations with Never Never and award winning Irish designer Robyn Lynch. We also organised a huge conference in partnership with Output Belfast.
For this campaign we put an emphasis on the experience as a whole and reaching new audiences. I led the internal marketing and design teams, all media partnerships and programming talks for the the AVA x Output conference. This involved brand idendity, launch strategy, leading on press, creator strategy and and full campaign execution. AVA 2023 was the most stunning and dynamic edition the festival has ever seen.