My third orbit around Earth’s sun with AVA Festival Belfast, the biggest and most-diverse edition the festival has seen. Devising a festival campaign to coincide with a huge headliners in UK rapper Central Cee and Korean DJ Peggy Gou. 

This campaign was a roller-coaster, we announced new stages, media, radio and telecoms partners - Resident Advisor, BBC, Boiler Room, EarthPercent, War Child, 02 Mobile, Spotify+, clothing collaborations with Never Never and Robyn Lynch, as we as a larger than ever before daytime conference event in partnership with Output Belfast.  

For this campaign we put an emphasis on the experience as a whole. I led the internal marketing and design teams, all media partnerships and programming talks for the the AVA x Output conference. This involved brand idendity, launch strategy and full campaign execution. AVA 2023 was the most stunning edition the festival has ever seen.