I lead on the delivery of the full AVA Festival 2022 brand and marketing campaign, launching a new festival idendity and international promotion campaign across 9 months. Managing internal and external marketing, content and design teams + media comms, partnerships, advertising and digital sales strategy – exceeding growth, content performance and overall financial goals.

We launched the new idendity during the finale of the 2021 festival, a media first which involved months of art direction to be ready for a live launch. Everything culminated in the most iconic edition of AVA yet – a huge sold-out festival of live music on a stunning new docklands site.

Our media partners were Resident Advisor, The BBC & Boiler Room. We also worked closely with Crack, DJ Mag, Trippin, Mixmag, Nialler9, District... 

There were many viral moments, the most iconic being the Skin On Skin Boiler Room debut. Watch the aftermovie + launch campaign below.