AVA BELFAST SEPTEMBER 2021
After two years hiatus on live events AVA Belfast returned in September 2021 to double in size and deliver a sold-out weekender to over 10,000 people Belfast. The festival went fully outdoor and truly international – full of surprises, guest media appearances and on a production par with some of the best in Europe.
I joined in May 2021 to deliver our first ever sell out campaign, full management of the internal marketing + design team and a fleet of freelancers. It was my debut leading on a project of this nature and scale.
I devised a new content channel strategy around all our pre & live-event comms, a full channel growth & streaming strategy as well as overseeing all of AVA’s advertising, ticketing and media partner relationships.
I joined in May 2021 to deliver our first ever sell out campaign, full management of the internal marketing + design team and a fleet of freelancers. It was my debut leading on a project of this nature and scale.
I devised a new content channel strategy around all our pre & live-event comms, a full channel growth & streaming strategy as well as overseeing all of AVA’s advertising, ticketing and media partner relationships.
This resulted in the most engaging festival campaign ever with a resoundingly positive response in the international press, placements on BBC One TV, over 12M eyes on the festival through partner channels and AVA being nominated for best UK Festival in the DJ Mag Awards.
You can watch/listen back via Boiler Room + BBC Sounds.
Channel Launch – I planned and delivered the launch of two new channels for the festival (TikTok + Discord) acheiving viral results on our first week.
︎︎︎An Emotional Resonse - AVA in Pictures (RA)
︎︎︎AVA: A Triumphant Return
You can watch/listen back via Boiler Room + BBC Sounds.
Channel Launch – I planned and delivered the launch of two new channels for the festival (TikTok + Discord) acheiving viral results on our first week.
︎︎︎An Emotional Resonse - AVA in Pictures (RA)
︎︎︎AVA: A Triumphant Return